Post by account_disabled on Jan 27, 2024 4:16:22 GMT -6
Modern Russian Internet marketing makes a serious mistake, namely the use of “tariffs” and “schemes” of promotion without taking into account the customers’ business model, their goals and expected performance indicators. As a result, online promotion is completely disconnected from the client’s real business. Unfortunately, even the largest market players are still not ready to accept this truth and start working in a new way. At the same time, most companies in the Internet marketing segment loudly declare: “we have an individual approach.” In fact, only a few can boast of this. It's time to figure out what a conveyor and individual approach is.
In this article we will look at the first type of promotion. Conveyor Asia Mobile Number List promotion on the Internet. This is a classic scheme for working with a client for most of our colleagues in the shop. Why? To answer this question, it is enough to consider the operating algorithm of such companies. According to our research, conducted annually, all requests from potential clients are handled directly by the sales managers of these companies. They are not experts in Internet marketing, but they know how to successfully sell one or two, maximum three Internet marketing tools. After contacting such a company, they will make you a commercial offer within an hour or two, or a day at most. One could say that these are well-established business processes, but let's look at this approach more closely.
Sales managers in 95% of cases offer their potential clients promotion in search engines and contextual advertising. Some people add website development or media advertising companies to this list. This is where the fantasy ends. Accordingly, a manager who knows only about these tools will prove with fire in his eyes and foam at the mouth that this is exactly what integrated Internet marketing is! But here questions arise, the answer to which may cost the success of the entire campaign. Were: 1. Identifying the business goals of the customer’s company; 2. Research of the customer’s company’s product and its marketing suitability for the online market; 3. Analytics of your Internet resource and its performance from the point of view of a sales tool; 4. Competitive intelligence.
In this article we will look at the first type of promotion. Conveyor Asia Mobile Number List promotion on the Internet. This is a classic scheme for working with a client for most of our colleagues in the shop. Why? To answer this question, it is enough to consider the operating algorithm of such companies. According to our research, conducted annually, all requests from potential clients are handled directly by the sales managers of these companies. They are not experts in Internet marketing, but they know how to successfully sell one or two, maximum three Internet marketing tools. After contacting such a company, they will make you a commercial offer within an hour or two, or a day at most. One could say that these are well-established business processes, but let's look at this approach more closely.
Sales managers in 95% of cases offer their potential clients promotion in search engines and contextual advertising. Some people add website development or media advertising companies to this list. This is where the fantasy ends. Accordingly, a manager who knows only about these tools will prove with fire in his eyes and foam at the mouth that this is exactly what integrated Internet marketing is! But here questions arise, the answer to which may cost the success of the entire campaign. Were: 1. Identifying the business goals of the customer’s company; 2. Research of the customer’s company’s product and its marketing suitability for the online market; 3. Analytics of your Internet resource and its performance from the point of view of a sales tool; 4. Competitive intelligence.