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Post by anamika371 on Jan 13, 2024 22:43:36 GMT -6
A few responded. The Groove team was shocked by the feedback they got and realized they were doing it all wrong. They needed to find a unique angle for their blog. email about blog Image via Groove The team started scouring the Internet trying to understand their target audience—small business owners—better. This wasn’t just passively observing relevant discussions, either. Groove proactively reached out to people and asked if they could pick their brain. Customer feedback email Image via Groove Eventually, the Groove team realized Email Marketing List that people in their target audience were going through the exact same challenges they themselves were struggling with. So Groove decided to share their startup journey and launched a blog called “A SaaS Startup’s Journey to , in Monthly Revenue.” blog redesign for Groove Image via Groove And it resonated with their target audience immediately: , email subscribers within hours, and , within a month. Three years later, in , the blog was getting over , unique visitors per month, and Groove was generating over M a year in revenue. Pay attention to how Groove built this high-quality blog: market research, unique angles, and superior content. That’s what makes a blog a great lead-generation strategy. The Groove blog attracts small business owners, those small business owners join Groove’s email list—over time they start liking and trusting the company and eventually, once they need help desk software, they purchase it from Groove.
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